Mountain food,
made frictionless.

Client
Himalayan Station
Sector
Restaurant · F&B
Year
2024
Engagement
10 weeks
Himalayan Station
Fig. 01 · The redesigned menu & ordering interface on a mid-range Android device.

01 · The brief.

Himalayan Station serves Auckland’s best dal bhat to a clientele that finds the restaurant on their phone, on the bus, with one hand busy. The old site was a brochure. The team wanted a menu that opened in one tap, bookings that took two, and orders that took three.

They were also tired of editing PDFs whenever the chef changed a dish.

02 · The friction.

We watched fifteen real customers try to place an order before we wrote a single line. The pattern was painful but consistent:

  • Menu was a static PDF that took 4.2s to open on 4G and didn’t fit a phone screen.
  • Bookings lived on a third-party widget two scroll-screens below the fold.
  • The most-asked question — “are you open right now?” — required calling.
  • Staff updated dishes by sending Word docs to a developer who lived in another country.

03 · The approach.

One screen, three jobs. The home view collapses to three intents — see the menu, book a table, order to go — each one tap from anywhere on the site.

Menu as an app, not a document. The menu is a JSON the kitchen edits through a small Notion-style admin. Photos lazy-load with blur placeholders. Filters for vegan, gluten-free and “what’s on right now” are honest, not aspirational.

Status, not silence. A live banner answers the open-right-now question without anyone picking up a phone.

04 · The outcome.

We launched after ten weeks of design, build and a quiet two-week soft launch with the regulars. The numbers settled where we’d hoped.

−63%
Time to interactive
From 4.2s to 1.6s on a mid-range Android on 4G.
×2.4
Mobile bookings
First three months vs. same window prior year.
99
Lighthouse perf.
Held across the menu, booking and order flows.
0
Developer tickets
For menu changes in the six months since launch.
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